Banner Health Mission Statement Survey

Banner Health Mission Statement Survey

Banner Health is developing a new mission statement that better communicates our customer focus. A mission statement communicates Banner Health’s reason for being and how it aspires to serve its key stakeholders. It is not a tag line or something to be promoted to the public.

As you read the mission statement options below, think about how they could inspire you as an employee. You are one of a small group of individuals selected to participate in the survey so we sincerely appreciate you sharing your opinion.

*2. Please select the statement you find most appealing.

	1. We are passionate advocates for our customers’ health and make their lives better by making health care easier and more affordable for them.
	2. We exist to make healthcare easier, make the cost more affordable, make people healthier, and make life better.
	3. We exist to make life better by providing people the care that fits their needs in a way that is easy and more affordable for them so they can live their healthiest lives.
	4. None are appealing enough

*4. Please select the statement you find most believable?

	1. We are passionate advocates for our customers’ health and make their lives better by making health care easier and more affordable for them
	2. We exist to make healthcare easier, make the cost more affordable, make people healthier, and make life better
	3. We exist to make life better by providing people the care that fits their needs in a way that is easy and more affordable for them so they can live their healthiest lives
	4. None are believable


	Very unappealing	Neither appealing nor unappealing			Very appealing
	1	2	3	4	5
The following statements might be made by Banner Health to describe the organization and what it does...
a. We are passionate advocates for our customers’ health and make their lives better by making health care easier and more affordable for them.
b. We exist to make healthcare easier, make the cost more affordable, make people healthier, and make life better.
c. We exist to make life better by providing people the care that fits their needs in a way that is easy and more affordable for them so they can live their healthiest lives.


	Very unbelievable	Neither believable nor unbelievable			Very believable
	1	2	3	4	5
The following statements might be made by Banner Health to describe the organization and what it does...
a. We are passionate advocates for our customers’ health and make their lives better by making health care easier and more affordable for them.
b. We exist to make healthcare easier, make the cost more affordable, make people healthier, and make life better.
c. We exist to make life better by providing people the care that fits their needs in a way that is easy and more affordable for them so they can live their healthiest lives.